How Rodenstock Uses Embrosa to Empower Local Marketing Across 85 Countries
How do you launch international campaigns that still feel local and support thousands of opticians worldwide? That's where Embrosa comes in.
Example
Customer Case
Rodenstock is one of the world’s leading high-tech manufacturers of ophthalmic lenses. With products sold in 85 countries, the company’s marketing team faces a familiar global challenge: How do you launch international campaigns that still feel local: and support thousands of opticians worldwide?
From Global Campaigns to Local Stories
“Every market is unique,” says Stephanie “Steffi” Blab, Online Communication Manager at Rodenstock.
“The culture in Asia is different from Europe. Customers are in different stages of digital maturity. And not every market has the same product portfolio.”
To manage these differences, Rodenstock relies on Embrosa’s Brand Portal. The platform allows their team to upload global campaigns once, translate them automatically into dozens of languages, and let each market nuance or adjust the content.
It’s the perfect balance between automation and local nuance. Our markets can edit translations, hide products not yet launched, or adapt posts for local needs while everything still stays on brand.Stephanie Blab
Online Communication Manager
Supporting Thousands of Opticians
Before using Embrosa, local opticians often had to download images from shared drives and figure out captions themselves. Now, they simply open the social media brand portal on their desktop, choose the content they want, and publish directly to their social media channels.
“For opticians, it’s so much easier,” Steffi explains.
“They don’t have to download and re-upload files. Everything is right there: prepared, ready to be shared, and on brand.”
The platform doesn’t just save time for opticians; it also reduces workload for Rodenstock’s marketing team:
A Partnership Built on Trust and Speed
Beyond technology, Steffi emphasizes the human side of the collaboration:
I’m really happy to work with you and your team. You’re always quick, forward-thinking, and supportive — not only to us, but also to our customers. I get great feedback from all markets.Stephanie Blab
Online Communication Manager @Rodenstock
For Rodenstock, Embrosa is more than just a tool. It’s a partner that helps them bridge the gap between global and local marketing: making every campaign truly come to life.
View the Rodenstock Brand Portal
Get a feeling for the Rodenstock Brand Portal on this example page. Every international market has it's own Brand Portal, showing Social Media content in the own local language.
More about the Brand
Rodenstock understands that each person and each eye is unique. They do not settle for standard eye tests, but always go a step further by offering a higher level of biometric precision lenses. They do so using an exact biometric model of each eye measured by a DNEye® Scanner. Rodenstock is constantly striving to pioneer to craft even more precise lenses.
More about the Customer Case
Watch the interview with Stephanie Blab to learn how Rodenstock HQ uses Embrosa's Brand Portal for automatic translation and distribution of marketing content in 85 global markets.
In addition to using Embrosa's Brand Portal, Rodenstock is also using Embrosa's Marketing Control Tower™️ to run local advertising campaigns and to schedule and publish social media content on behalf of their partners.
Customer Since
Rodestock Belgium is a customer since 2017. Rodenstock Headquarters is a customer since 2019.
Global Vision, Local Impact: How Rodenstock Balances Consistency Across 85 Countries
Let’s start with a simple question: what does it take to run a premium brand in 85 different countries For Stephanie Blab, Online Communication Manager at Rodenstock, the answer lies in structure, trust, and collaboration. We sat down with her to learn how Rodenstock supports local marketing teams across 85 countries, while keeping the brand’s identity sharp and consistent.
* Watch the interview on YouTube.
* Read the blog on embrosa.com.
